A digital marketing audit: know exactly where your Vietnam budget goes
Four weeks, one independent assessment, delivered in English. We sell no execution service, so the recommendation may well be to cut a channel, reduce spend, or change agency.
Short answer
The MWY Digital Audit is an independent assessment of a company's entire digital marketing operation in Vietnam, run over four weeks for USD 3,000. You receive a six-category health scorecard, a channel-by-channel analysis of where budget is being wasted, and five actions to take within 30 days. MWY does not run ads and takes no commission, so we gain nothing by telling you to spend more.
Three signs you need an audit
The numbers never reconcile
The agency reports one figure, the ad platform another, the CRM a third. Nobody is entirely wrong, and nobody can explain the gap.
ROAS looks good, profit does not move
Every monthly report looks strong. Add up the year and the margin has not shifted, and nobody can say where the difference went.
You cannot tell who your agency optimises for
They optimise for the metric written into the contract. That metric is not necessarily your profit.
Scope
The nine digital areas listed on the Digital Marketing page, scored against the six-category scorecard.
- Brand
- 1 main brand, up to 2 product categories
- Digital channels
- Up to 6 channels — for example Meta, Google, TikTok, one marketplace, website/SEO, Zalo OA
- Agencies and partners
- Up to 3 agencies, distributors or local partners
- Beyond this scope
- Quoted by module — see the Pricing page
Four weeks
Week 1
Access and source data
A 90-minute kick-off, in your time zone. View-only access granted. We rebuild the digital budget channel by channel from source data rather than from reports.
Week 2
Data quality check
Pixels, Conversions API, GA4 events, UTMs, offline conversions. Platforms reconciled against the CRM. Three interviews: the executive sponsor, the Vietnam marketing lead, the sales lead.
Week 3
Analysis and scoring
Score the six categories. Analyse performance and waste by channel. Assess agencies, creators and affiliates. Measure dependence on any single platform.
Week 4
Presentation
A 120-minute presentation to your leadership, in English. Full handover of every document.
MWY Digital Audit
$5,000one-time
The decisions MWY helps you make
- Which channels to cut and which to fund further
- Whether to change agency or partner, and against what criteria
- How to allocate next year's Vietnam digital budget
- Which numbers are wrong, and what to fix before deciding anything
What you receive
- A 2-page summary for headquarters
- The full report, structured Measure – Why – Yield
- A digital health scorecard across six categories
- A tracking and data quality report
- Performance and budget waste analysed channel by channel
- Your level of dependence on any single platform
- An assessment of agencies, creators and affiliates
- A martech review, where AI helps and where it should not be used
- Advertising compliance risk for your category in Vietnam
- A priority matrix: impact against effort
- 5 actions to take within 30 days
- A proposed KPI framework and 90-day roadmap
Frequently asked questions
Does the audit commit us to the monthly retainer?
No. The audit stands on its own; you receive every document and decide for yourself. We also keep the retainer fee unchanged for clients who have done an audit, so that the audit is a real product rather than a funnel step.
What access does MWY need?
View-only. Meta Business Manager, Google Ads, TikTok Ads, marketplace seller centres, GA4, Google Tag Manager, Search Console and the CRM. The contract carries confidentiality terms and a process for revoking access at the end.
Will our Vietnam agency or distributor know?
That is your call. Most clients say so openly, because the audit examines internal process as much as agency performance. We do not work behind anyone's back.
What if our data is too poor to analyse?
Then that is the first finding, and it is a valuable one. The report states plainly where there is not enough data to conclude anything, and what has to be fixed before the numbers can be trusted.
Do the four weeks include waiting for access?
No. The clock starts once access is in place. We send the list of required permissions on signature so this does not become the bottleneck.
Do you work in our time zone?
Sessions are scheduled in your time zone and every document is delivered in English. Fieldwork, interviews and platform checks happen in Vietnam.
Read the sample report before you decide
The sample is a complete report written for a fictional company. Read it in full, then book a call.