Insights
Written for the questions companies actually ask.
Nothing here answers “what is marketing”. Each piece starts from a question someone actually asked, and ends with something you can do about it.
Short answer
Insights is where MWY writes about marketing in Vietnam, organised into topic clusters: each topic has an overview page and articles that go deeper into a specific question. We do not write explainers, and we do not write about anything we have not done ourselves or cannot check against numbers.
Topics
Each topic is a cluster: one overview page, with the articles that go deeper sitting beneath it.
Vietnam Market Entry
What it really costs, where entries usually go wrong, and the order to do things in when a foreign company steps into this market.
See this topic
Latest
The first pieces are being written
Each one has to pass a single test: would we read it a second time ourselves. In the meantime, the Methodology page is the closest thing to how MWY thinks about a problem.
See the methodologyHave a more specific question?
Thirty minutes, no fee. Bring a specific question and the call will be worth more than several articles.