Experts
The people at the table with you
MWY's network of independent advisors. Everyone involved is named publicly, with their experience and the independence terms they have signed.
Short answer
MWY works as a network of independent advisors. Every engagement is led by the founder; when a problem needs deeper specialist knowledge, an expert from the network joins. Everyone signs the same independence undertaking: no commission from any agency, platform or vendor they recommend.
Vũ Kỳ Anh
Founder, MWY Consulting
I sat on the side that signs the budget long enough to know what a good-looking report can hide.
Selected experience
- Six years at Vingroup: Vinhomes, Green SM, VinFast, VinSmart Future
- Directed digital budgets in the millions of dollars for township developments
- 10–15 billion VND of monthly growth budget at Green SM
- Online EV sales channel reaching several hundred billion VND a month at VinFast
- Go-to-market for the V-App super app: past 300,000 users in two months
- Led teams of more than forty across Sales, Operations and Customer Service
Areas: Growth strategy and go-to-market · Unit economics: CAC, LTV, budget allocation · Paid media: Meta, Google, TikTok · Creators, affiliate and social commerce · CRM, marketing automation and martech · Agency and distribution network governance
How MWY works
You work directly with the person responsible in every meeting — no account layer, and no handover to someone new after three months. When a problem needs deeper expertise, MWY brings in a network expert and states plainly who is doing what.
Join the expert network
MWY looks for people who have carried real responsibility for a digital budget, and who are willing to say plainly when something should not be done.
See the criteria and apply