Pricing
The fee is on this page, not behind a call.
We publish the fee so you can weigh it against your own budget, then decide whether a conversation is worth having.
Short answer
MWY publishes the fee for all three engagements; anything beyond the standard scope is quoted separately before you sign. For international companies: Vietnam Market Research from USD 9,000 for six weeks on one product line; Go-to-Market Strategy from USD 15,000, with the market research built in and the final scope agreed before work starts; and Vietnam Marketing Advisory & Oversight at USD 5,000 a month, with a full digital marketing audit as month one and oversight of up to three agencies or partners from month two. The same fee applies to every client, and we take no commission from agencies, platforms or vendors.
Three services, three fees
Vietnam Market Research
from$9,000per project
The decisions MWY helps you make
- Whether Vietnam is worth a budget at all, and how large
- Which segment to enter first, and at what price point
- Hanoi, Ho Chi Minh City, or both
- Which competitors actually matter here, and which are noise
What you receive
- A 1-page summary for headquarters
- Market size and structure for your category, with sources named
- Buyer profiles and how the purchase decision is actually made
- The price range the market accepts, and what sits at each level
- Competitor presence by channel, including who is not here yet
- The partner and distributor landscape for your category
- A written recommendation: whether to enter, and which segment and city to start with
- What we could not establish, and what it would take to establish it
Scope
- Category
- One product line, or a category with several — defined with you
- Research method
- Desk research, platform and marketplace data, interviews with people who work in the category
- Geography
- National, with Hanoi and Ho Chi Minh City reported separately where your category behaves differently
- Consumer fieldwork
- Surveys and focus groups are not in the standard scope. Where a decision needs them, we write the brief and quote them separately, or introduce a research firm and take no commission
- Language
- Delivered in English; interviews conducted in Vietnamese
Go-to-Market Strategy
from$15,000per project
The decisions MWY helps you make
- Whether Vietnam is worth a budget at all, and how large
- Which segment to enter first, and at what price point
- Which channel to enter on first, and what it needs to work
- Distributor, local partner, or direct
- What the first 90 days should cost and what will judge them
What you receive
- A 1-page summary for headquarters
- Market size and structure for your category, with sources named
- Buyer profiles and how the purchase decision is actually made
- The price range the market accepts, and your positioning within it
- Competitor presence by channel, including who is not here yet
- The channel sequence, with the reason each one sits where it does
- Distributor, partner or direct — with the criteria behind the recommendation
- A local partner or agency shortlist and how to judge the pitches
- A 90-day launch plan with owners, dates and the metrics that will judge it
- What we could not establish, and what it would take to establish it
Scope
- Category
- One product line, or a category with several — defined with you
- Research method
- Desk research, platform and marketplace data, expert interviews. Primary consumer surveys are quoted separately
- Geography
- National, or split north and south where the difference matters to your category
- Channels
- The channels relevant to your category, sequenced — not all of them at once
- Partners
- Criteria and a shortlist. Running a full pitch process is quoted separately
- Execution
- MWY does not execute. The plan is built to be handed to your team or an agency
- Language
- Delivered in English; interviews conducted in Vietnamese
Vietnam Marketing Advisory & Oversight
$5,000per month
The decisions MWY helps you make
- Approve or reject this month’s agency plan
- Which channel the budget moves from, and to
- Which tests are worth running and which to stop
- Which tools to buy, keep or cut
- What stays in-house and what goes outside
What you receive
- Month one: the full audit — scorecard, data quality review, waste by channel, 90-day roadmap
- Every month after: a Measure → Why → Yield report in English
- A one-page summary for headquarters
- Meeting notes with named owners and deadlines
- Hours used
- Budget allocation reviewed by channel
- Tracking health check results
- Commentary on each agency’s plan and reporting
- A market briefing: platform changes, advertising regulation, competitor moves
Scope
- Month one
- A full digital marketing audit: four weeks, view-only access, three interviews and a 120-minute presentation to your leadership
- Advisory and oversight hours
- 20 hours a month from month two, covering both: meetings with your team and your agencies, review of agency plans and reports, budget and tracking checks, plan challenge and correspondence. The monthly report and the headquarters summary are prepared outside these hours
- Meetings
- Two 60-minute sessions with your Vietnam team or partner, one 60-minute session with headquarters in your time zone
- Oversight
- Up to three Vietnamese agencies or partners, joining their meetings as a language and context bridge
- Document review
- Up to six major documents a month. More are quoted separately
- Response between meetings
- Email or messaging, within one business day, Vietnam business hours. Not a hotline: a question that needs analysis goes to the next meeting
- Agency selection
- Criteria and a shortlist are included. Running a full pitch is quoted separately
- Meeting in person
- Online by default. Travel outside Hanoi is charged separately
These fees apply to international companies entering or operating in Vietnam. Vietnamese companies have their own fee, published on the Vietnamese version of this site.
Quoted and invoiced in US dollars.
The break-even arithmetic
You are not buying advisory hours. You are buying better decisions on a large budget. The arithmetic below shows how small the fee is against the money being decided.
Media spend plus agency fees
Nothing you type here is stored.
Improvement needed to break even = MWY fee per year ÷ digital budget per year
- MWY fee per year
- $60,000
- Digital budget per year
- $900,000
Improvement needed to break even
6.7%
This is also the MWY fee as a share of the budget we oversee — two readings of the same number. Our rule: the fee should not exceed 15%.
7% or less. Put another way, every dollar of MWY fee sits beside more than fourteen dollars of budget it helps decide.
Improvement can come from: cutting wasted spend, reallocating budget across channels, reducing or restructuring agency fees, lifting conversion rate, dropping unused tools.
This is break-even arithmetic, not a promise of results. MWY never commits to a level of improvement.
Two questions, two different jobs
The fastest way to tell whether MWY is what you need.
“How much to run our Facebook ads?”
You need someone to execute
That calls for a good agency rather than an advisor. We will put forward three vetted options and take no commission.
“We spend USD 75,000 a month on digital in Vietnam. Is it allocated correctly?”
You need someone to judge
This is the question MWY sells.
Beyond the standard scope
Another brand, a fourth agency, a dashboard built, an agency selection run, board reporting — the scope is adjusted to what you need, and the proposal names each part, its hours and its price before you sign. Proposals are written within three business days and are valid for 30 days.
Terms of the monthly engagement
Market Research and Go-to-Market Strategy are single projects with their own terms: 50% on signature, 50% on the final presentation, and no monthly commitment. Everything below applies to Vietnam Marketing Advisory & Oversight.
- Term
- 12 months.
- Minimum commitment
- The first 3 months, non-cancellable except for material breach.
- Cancellation
- From month 4, with at least 30 days written notice.
- Payment
- In advance within the first 5 business days of each month. Prices exclude VAT and related taxes.
- Unused hours
- Do not roll over to the following month.
- Results
- We commit to process, measurement and transparent reporting. We do not commit to an absolute revenue figure.
- Independence
- MWY takes no commission from any agency, platform or vendor it recommends. This is written into the contract.
Questions about the fee
Why is there no cheaper package?
A cheaper package would have to cut hours, and fewer hours is not enough to read the numbers and challenge a plan properly. Companies spending less than USD 33,500 a month on digital are better served by the free checklist and sample report, and by coming back when the budget gives oversight room to pay for itself.
Do you discount for the first clients?
No. We want the fee on this page to be the real fee, for the first client as much as the twentieth. Our first three clients are asked to sign a clause letting MWY write up the engagement, and may decline with no change in fee.
What happens to unused hours?
They do not roll over. The retainer buys availability and a steady rhythm, not a stock of hours — rolling over turns an advisory relationship into a timesheet.
Do you take commission from agencies or platforms?
No, and it is written into the contract. If you find that we have, you may terminate immediately.
Does the price include tax?
No. Every fee on this page excludes VAT and related taxes. Your accountant should advise on invoicing and tax treatment for a contract with a Vietnamese entity.
What if we need more than the standard scope?
The scope is adjusted to the requirement — another brand, a fourth agency, a dashboard built, an agency selection run — and the proposal names each part, its hours and its price before you sign. Parts can be added at any time and removed from month four with 30 days notice.
Want to run these numbers against your own?
Bring your own numbers. Thirty minutes later you know where you stand against the table above.