Independent Marketing Advisory & Oversight
Every dollar you spend in Vietnam should answer one question.
MWY helps international companies understand, enter and grow in Vietnam. We do not run ads and we take no commission — we measure what is real, work out why, and hold agencies and platforms to a standard.
Spending more in a new market is not the same as learning more about it
Why this market?
Vietnam reads as one market on a slide and behaves as several on the ground. Hanoi and Ho Chi Minh City rarely respond to the same plan.
Why this channel?
Some channels here produce revenue. Some produce good-looking reports. An agency deck seldom separates the two for you.
Why this budget?
Growth appears in every monthly report and never quite reaches the P&L. Which number is being counted twice, and which has nobody counting it?
Why this partner?
The agency that pitched best is not always the one that delivers. Choosing well is a different skill from running the account.
That is the point at which a second opinion helps — from someone who does not sell what they recommend.
We don't sell media. We ask why.
An advisor who profits from their own recommendation is no longer giving you advice. MWY removes that incentive entirely, and writes it into the contract.
Read our story
- Independent
- We run no advertising, produce no content, and take no commission from any agency, platform or software vendor we recommend.
- Measure first
- No recommendation before there is a baseline. Where the data cannot support a conclusion, we say so.
- Transparent
- Monthly reporting on one consistent frame, with the hours used alongside it. You always know what you are paying for.
Measure. Why. Yield.
Three steps, always in that order. Skip the first and the third is only expensive guesswork.
1
Measure
What is actually happening. We rebuild the baseline from your own data before anyone proposes anything.
2
Why
Why the results look the way they do, and why money is going where it goes. The slowest step, and the one worth paying for.
3
Yield
What will produce measurable results, in what order, who owns each piece, and which number tells you it worked.
Understand the market. Enter it. Then grow in it.
Four engagements, in the order most companies meet these decisions. Each one stands alone — you are not signing up for the whole path.
Vietnam Market Research
What the category looks like here, who is already winning it, and what a realistic share looks like before you commit a budget.
from $7,000
Go-to-Market Strategy
How you enter: positioning for this market, the channel mix that fits it, the partner shortlist, and what the first twelve months cost.
from $9,000
Digital Marketing Audit
Four weeks measuring what your Vietnam marketing is really doing, scored on six dimensions, with the work ranked in the order to do it.
$5,000
Vietnam Digital Marketing Advisory & Oversight
Monthly: MWY sits on your side of the table with agencies and platforms, and is accountable for the quality of the decisions.
$4,500
Scope on any engagement can be adjusted to what your business actually needs.
PricingWe understand how your business makes money here
The same budget in the same channel turns into revenue differently depending on what you sell.
Technology & digital
Acquisition cost, retention, and the gap between a sign-up in Vietnam and revenue that lands.
EV & mobility
Long consideration, high order value, and a journey that runs across online and the showroom floor.
Consumer brands & retail
Concentrated spend, revenue spread across marketplaces, modern trade and your own channels.
What is your biggest “why” right now?
Thirty minutes, no fee. Bring real numbers and we will tell you plainly where the problem sits.
Book a 30-minute call