Guides
How AI assistants find, read and quote a website
Each guide answers one question site owners ask about ChatGPT, Gemini, Claude and Perplexity, and ends with something you can change on your site today.
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Generative engine optimization (GEO): what the research found and what to do
The term comes from one research paper. Here is what it measured, what it found, and what that means for a business website.
llms.txt: what it is, who reads it, and how to write one
An hour of work, a file nobody has promised to read, and still worth writing: here is why, and a template to copy.
LLM SEO: how ChatGPT, Gemini, Claude and Perplexity find your pages
Each assistant reaches your site through a different door. Here is which one, and the three common ways sites close it without knowing.
Answer engine optimization: how to write pages AI can quote
Assistants quote answers, not pages. How to find the questions your buyers ask and write replies short and specific enough to be lifted.
AI visibility: how to check whether AI assistants can see your business
One answer from ChatGPT proves little. Here is how to measure AI visibility in a way that survives the next answer being different.
GEO audit: a 24-point checklist for AI search
Twenty-four items in three groups, what a pass looks like for each, and the order to fix them in.
Is your website ready for AI assistants to name it?
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