Services
Understand the market. Enter it properly. Then grow.
Three services, in the order the decisions actually happen. Start with whichever matches where you are.
Short answer
MWY offers three services to international companies in Vietnam: Vietnam Market Research, a six-week study of whether and where to enter, from USD 9,000; Go-to-Market Strategy, the same research followed by the entry plan, from USD 15,000; and Vietnam Marketing Advisory & Oversight, an independent monthly retainer at USD 5,000 whose first month is a full digital marketing audit. We do not run ads, we do not produce content, and we take no commission from agencies or platforms.
Three services
Understand
Vietnam Market Research
Six weeks on one product line: how large its market is here, who buys and how they decide, the price the market accepts, who already sells it and which partners serve it — ending in a written answer on whether to enter and where to start.
Six weeks for one product line. 50% on signature, 50% on the final presentation.
See the detailsfrom$9,000per project
Enter
Go-to-Market Strategy
Two phases, one engagement. Six weeks of research — market size and structure for your category, buyers, the price the market accepts, competitors and the partner landscape — then four weeks turning it into the entry plan: channel order, distributor or direct, pricing and positioning, a partner shortlist and a 90-day launch plan.
Ten weeks for one product line. 50% on signature, 50% on the final presentation.
See the detailsfrom$15,000per project
Grow
Vietnam Marketing Advisory & Oversight
Monthly, focused on digital and performance. Month one is a full audit; from month two we challenge the plans your team and agencies write, oversee up to three agencies or local partners, review budget allocation, check tracking health and keep a testing roadmap running.
20 hours of advisory and oversight a month from month two, in your time zone.
See the details$5,000per month
The scope above is the standard engagement. Where a company needs something different — more brands, more agencies, more marketplaces, or a dashboard built, an agency selected, an in-house team trained — the scope is adjusted to the requirement and the quote names each part separately.
See the nine digital areas we overseeThese fees apply to international companies entering or operating in Vietnam. Vietnamese companies have their own fee, published on the Vietnamese version of this site.
Quoted and invoiced in US dollars.
Why three, in this order
They are the three points at which a company needs an independent view of this market: whether Vietnam is worth a budget, how to enter it, and whether the money is being spent well once it is. Market Research is the first phase of Go-to-Market sold on its own, so starting small never means paying for the same work twice. Anything beyond these is handled by adjusting the scope of one of them, not by inventing another service.
Start with a 30-minute call
Tell us what you are planning and what you are unsure about. We will say plainly whether we can help.