Independent oversight of your digital marketing in Vietnam
One continuous point of contact who reads the Vietnamese market, challenges the plans, and reports to headquarters in English.
Short answer
Vietnam Marketing Advisory & Oversight is an independent monthly retainer at USD 5,000, focused on digital and performance. Month one is a full digital marketing audit; from month two MWY challenges plans, oversees up to three Vietnamese agencies or partners, reviews how budget is allocated across channels and reports monthly to headquarters in English. We do not run ads, manage accounts, or take commission from agencies or platforms.
Who this is for
You sell in Vietnam through partners you cannot see
A distributor, a local agency, or a country team reports results you have no independent way to verify.
Headquarters needs reporting it can act on
Numbers arrive in a format nobody at head office can compare against other markets.
You are about to scale spend in an unfamiliar market
Platform mix, marketplace dynamics and advertising rules in Vietnam differ enough that assumptions from other markets do not transfer.
Scope
The retainer covers one main brand and up to three Vietnamese agencies or partners, with the weight on digital and performance: paid media, marketplaces, search, creators and the measurement underneath them. Anything beyond that is quoted separately, part by part.
- Month one
- A full digital marketing audit: four weeks, view-only access, three interviews and a 120-minute presentation to your leadership
- Advisory and oversight hours
- 20 hours a month from month two, covering both: meetings with your team and your agencies, review of agency plans and reports, budget and tracking checks, plan challenge and correspondence. The monthly report and the headquarters summary are prepared outside these hours
- Meetings
- Two 60-minute sessions with your Vietnam team or partner, one 60-minute session with headquarters in your time zone
- Oversight
- Up to three Vietnamese agencies or partners, joining their meetings as a language and context bridge
- Document review
- Up to six major documents a month. More are quoted separately
- Response between meetings
- Email or messaging, within one business day, Vietnam business hours. Not a hotline: a question that needs analysis goes to the next meeting
- Agency selection
- Criteria and a shortlist are included. Running a full pitch is quoted separately
- Meeting in person
- Online by default. Travel outside Hanoi is charged separately
Three phases
Month 1
Measure
A full digital marketing audit: tracking and data quality, performance and waste by channel, your agency or distributor, competitor presence and the six-category scorecard. Ends with a 120-minute presentation and a 90-day roadmap in English.
Months 2–3
Why
Trace the causes, recommend how budget should move across channels, standardise tracking, KPIs and reporting so every party is measured the same way.
From month 4
Yield
Oversee execution, optimise, report on a fixed rhythm, with a short monthly briefing on platform changes, advertising regulation and competitor moves.
Vietnam Marketing Advisory & Oversight
$5,000per month
The decisions MWY helps you make
- Approve or reject this month’s agency plan
- Which channel the budget moves from, and to
- Which tests are worth running and which to stop
- Which tools to buy, keep or cut
- What stays in-house and what goes outside
What you receive
- Month one: the full audit — scorecard, data quality review, waste by channel, 90-day roadmap
- Every month after: a Measure → Why → Yield report in English
- A one-page summary for headquarters
- Meeting notes with named owners and deadlines
- Hours used
- Budget allocation reviewed by channel
- Tracking health check results
- Commentary on each agency’s plan and reporting
- A market briefing: platform changes, advertising regulation, competitor moves
What you take back to headquarters
One page a quarter, written in the frame the people upstairs read in, not the frame marketing reports in.
Every figure names its source
Ad platform, CRM or the books. Where the three disagree, the gap is stated rather than settled in favour of the best-looking number.
What is verified, and what is not
What MWY could reconcile is kept separate from what is still only the agency’s own reporting. You know which ground you are standing on when you answer.
The decisions waiting on you
Not a list of work done. The places that need a decision at your level, and what another quarter of delay costs.
The hardest question you could be asked
And how far the answer currently goes. Where the data cannot support an answer, the report says so.
The quarterly page is part of the standard retainer. A full board pack with a presentation is quoted separately.
Frequently asked
Should we hire someone in-house instead?
To run the work, yes, and MWY does not replace that person. The role MWY fills sits above it: reading the agency report before you do, and saying which number actually moved. That role is twenty hours of advisory and oversight a month, not a full-time job. It also stops working the moment one person owns both the spend and the verdict on it. Your team executes. MWY signs off.
Is the audit included, or extra?
Included. Month one of the retainer is the full audit — the same four weeks, scorecard and documents described on the audit page — at the monthly fee. It is not sold separately, because oversight without a measured starting point is only opinion.
How do we cancel?
A 12-month term, with the first three months non-cancellable except for material breach. From month four, at least 30 days written notice; the contract ends on the last day of the month in which that notice period expires.
Will MWY run our campaigns or manage our accounts?
No. It is written into the contract, so it binds us as much as you: if MWY both ran the campaigns and graded them, our reporting would be worthless.
Can you help us choose a Vietnamese agency?
Criteria and a shortlist are included in the retainer. Running a full pitch process — brief, evaluation, scoring — is quoted separately.
What if our Vietnamese team does not speak English well?
That is part of why the role exists. We work in Vietnamese locally and report in English to headquarters, so nothing is lost or softened in translation.
Does MWY take commission from the agencies it recommends?
No, and it is written into the contract. When you need execution we shortlist three vetted options with the criteria to judge them, then oversee whoever you choose.
Related reading
Vietnam’s advertising law in 2026: the rules that change a foreign brand’s launch plan
Vietnam rewrote its advertising rules in four texts over twelve months. Most coverage stops at the five-second rule for video ads. The rules that change a launch plan are elsewhere.
Influencer marketing in Vietnam: KOLs, KOCs, and what a foreign brand is actually paying for
The proposal says “three KOLs and fifty KOCs”. What it does not say is what the brand will own, and what it will be able to check, once the posts are up.
Affiliate marketing in Vietnam: how brands pay for sales, and what a commission report does not show
An affiliate programme reports a low cost per order almost by construction. The number that matters is how many of those orders would not have happened without it.
Start with a 30-minute call
Thirty minutes, no fee, no pitch. You describe the problem, we tell you honestly how far we can help.