Services
Understand the market. Enter it properly. Then grow.
Four services in the order the decision actually happens. You can start at any of them, and stop after any of them.
Short answer
MWY offers four services to international companies in Vietnam: market research to understand the market from USD 7,000, go-to-market strategy to enter it from USD 9,000, a digital marketing audit at USD 3,000, and a monthly advisory and oversight retainer at USD 4,500. We do not run ads, we do not produce content, and we take no commission from agencies or platforms.
Four services
Understand
Vietnam Market Research
Market size and structure for your category, buyer profiles and behaviour, the price the market accepts, competitor presence, and the partner landscape. Delivered in English with a one-page summary for headquarters.
Scope, timeline and fee agreed before work starts.
See the detailsfrom$7,000per project
Enter
Go-to-Market Strategy
Which channels to enter on and in what order, distributor or direct, pricing and positioning for this market, the local partner shortlist, and a 90-day launch plan with the numbers to judge it by.
Scope, timeline and fee agreed before work starts.
See the detailsfrom$9,000per project
Grow
Digital Marketing Audit
Four weeks. We review the nine digital areas, score the six-category scorecard, check tracking and analyse where budget is being wasted. It ends with a 120-minute presentation to your leadership.
50% on signature, 50% on presentation of findings.
See the details$5,000one-time
Grow
Vietnam Digital Marketing Advisory & Oversight
Monthly. We challenge the plans your team and agencies write, oversee up to three agencies or local partners, review budget allocation, check tracking health and keep a testing roadmap running.
20 advisory hours per month, in your time zone.
See the details$4,500per month
The scope above is the standard engagement. Where a company needs something different — more brands, more agencies, more marketplaces, or a dashboard built, an agency selected, an in-house team trained — the scope is adjusted to the requirement and the quote names each part separately.
See the nine digital areas we overseeThese fees apply to foreign companies operating in Vietnam. Vietnamese companies have their own fees, published on the Vietnamese version of this site.
Quoted and invoiced in US dollars.
Why these four and not more
They are the four decisions a company actually faces on the way into this market, in the order it faces them. An advisory is only credible in what it can genuinely do — anything beyond these is handled by adjusting the scope of one of them, not by inventing a fifth service.
Start with a 30-minute call
Tell us what you are planning and what you are unsure about. We will say plainly whether we can help.