Pricing
The fee is on this page, not behind a call.
We publish the fee so you can weigh it against your own budget, then decide whether a conversation is worth having.
Short answer
MWY publishes every fee. For international companies: Vietnam Market Research from USD 7,000 and Go-to-Market Strategy from USD 9,000, both quoted on an agreed scope; the MWY Digital Audit at USD 3,000 one-off; and Vietnam Digital Marketing Advisory & Oversight at USD 4,500 a month including 20 advisory hours. The same fee applies to every client, and we take no commission from agencies, platforms or vendors.
The retainer
Vietnam Market Research
from$7,000per project
The decisions MWY helps you make
- Whether Vietnam is worth a budget at all, and how large
- Which segment to enter first, and at what price point
- Distributor, local partner, or direct
- Which competitors actually matter here, and which are noise
What you receive
- A 1-page summary for headquarters
- Market size and structure for your category, with sources named
- Buyer profiles and how the purchase decision is actually made
- The price range the market accepts, and what sits at each level
- Competitor presence by channel, including who is not here yet
- The local partner and distributor landscape
- What we could not establish, and what it would take to establish it
Scope
- Category
- Defined with you — one product line, or a category with several
- Method
- Desk research, platform and marketplace data, expert interviews. Primary consumer surveys are quoted separately
- Geography
- National, or split north and south where the difference matters to your category
- Language
- Delivered in English, fieldwork conducted in Vietnamese
Go-to-Market Strategy
from$9,000per project
The decisions MWY helps you make
- Which channel to enter on first, and what it needs to work
- Distributor, local partner, or direct
- What to charge in this market, and how to position against it
- What the first 90 days should cost and what will judge them
What you receive
- A 1-page summary for headquarters
- The channel sequence, with the reason each one sits where it does
- Pricing and positioning for this market
- Distributor, partner or direct — with the criteria behind the recommendation
- A local partner or agency shortlist and how to judge the pitches
- A 90-day launch plan with owners and dates
- The metrics that will tell you it is working, and the ones that will mislead you
Scope
- Channels
- The channels relevant to your category, sequenced — not all of them at once
- Pricing
- Positioning and price range for this market, against what the category actually charges
- Partners
- Criteria and a shortlist. Running a full pitch process is quoted separately
- Execution
- MWY does not execute. The plan is built to be handed to your team or an agency
MWY Digital Audit
$5,000one-time
The decisions MWY helps you make
- Which channels to cut and which to fund further
- Whether to change agency or partner, and against what criteria
- How to allocate next year's Vietnam digital budget
- Which numbers are wrong, and what to fix before deciding anything
What you receive
- A 2-page summary for headquarters
- The full report, structured Measure – Why – Yield
- A digital health scorecard across six categories
- A tracking and data quality report
- Performance and budget waste analysed channel by channel
- Your level of dependence on any single platform
- An assessment of agencies, creators and affiliates
- A martech review, where AI helps and where it should not be used
- Advertising compliance risk for your category in Vietnam
- A priority matrix: impact against effort
- 5 actions to take within 30 days
- A proposed KPI framework and 90-day roadmap
Scope
- Brand
- 1 main brand, up to 2 product categories
- Digital channels
- Up to 6 channels — for example Meta, Google, TikTok, one marketplace, website/SEO, Zalo OA
- Agencies and partners
- Up to 3 agencies, distributors or local partners
- Beyond this scope
- Quoted by module — see the Pricing page
Vietnam Digital Marketing Advisory & Oversight
$4,500per month
The decisions MWY helps you make
- Approve or reject this month's agency plan
- Which channel the budget moves from, and to
- Which tests are worth running and which to stop
- Which tools to buy, keep or cut
- What stays in-house and what goes outside
What you get each month
- A Measure – Why – Yield report in English
- A one-page summary for headquarters
- Meeting notes with named owners and deadlines
- Hours used
- Budget allocation reviewed by channel
- Tracking health check results
- Commentary on each agency's plan and reporting
- A market briefing: platform changes, advertising regulation, competitor moves
Scope
- Advisory hours
- 20 hours a month, including meetings, document review, plan challenge and correspondence
- Meetings
- Two 60-minute sessions with your Vietnam team or partner, one 60-minute session with headquarters in your time zone
- Oversight
- Up to three Vietnamese agencies or partners, joining their meetings as a language and context bridge
- Document review
- Up to six major documents a month
- Agency selection
- Criteria and a shortlist are included. Running a full pitch is a module
- Meeting in person
- Online by default. Travel outside Hanoi is charged separately
This fee applies to foreign companies operating in Vietnam. Vietnamese companies have their own fee, published on the Vietnamese version of this site.
Quoted and invoiced in US dollars.
The break-even arithmetic
You are not buying advisory hours. You are buying better decisions on a large budget. The arithmetic below shows how small the fee is against the money being decided.
Media spend plus agency fees
Nothing you type here is stored.
Improvement needed to break even = MWY fee per year ÷ digital budget per year
- MWY fee per year
- $54,000
- Digital budget per year
- $900,000
Improvement needed to break even
6%
This is also the MWY fee as a share of the budget we oversee — two readings of the same number. Our rule: the fee should not exceed 15%.
This is where the argument makes itself: break-even under 7%.
Improvement can come from: cutting wasted spend, reallocating budget across channels, reducing or restructuring agency fees, lifting conversion rate, dropping unused tools.
This is break-even arithmetic, not a promise of results. MWY never commits to a level of improvement.
Two questions, two kinds of client
The fastest way to tell whether MWY is what you need.
“How much to run our Facebook ads?”
You need someone to execute
That calls for a good agency rather than an advisor. We will point you to vetted options and take no commission.
“We spend USD 75,000 a month on digital in Vietnam. Is it allocated correctly?”
You need someone to judge
This is the question MWY sells.
Custom modules
Custom fee = the retainer + modules. Every proposal names the module, the extra hours, the output and the price, and is valid for 30 days.
Extra advisory hours
When a month runs past the hours in the retainer.
per 5-hour block
$900
+5h
Additional brand or category
Each brand has its own funnel, channels and numbers.
per month
$1,400
+8h
Additional agency overseen
From the fourth agency. The first three are in the retainer.
per month
$350
+2h
Board reporting and session
A one-page report in the board's own format, with a presentation.
per quarter
$900
+5h
On-site working session
Within Hanoi. Elsewhere, travel is charged separately.
per session
$500
+3h
Full KPI dashboard build
From metric framework to a working dashboard with every source connected.
one-time
$3,500–$7,000
+20–40h
Tracking plan
GA4, GTM, Conversions API, offline conversions, UTMs. MWY writes the spec and signs off; your agency or IT builds it.
one-time
$2,600–$5,200
+15–30h
SEO and GEO audit
Including presence in AI answer engines.
one-time
$2,600–$4,400
+15–25h
Marketplace storefront audit
Shopee, Lazada, TikTok Shop: visibility, advertising, promotions, conversion.
one-time
$2,600–$4,400
+15–25h
Website and landing page conversion audit
Why the traffic arrives and the customers do not.
one-time
$1,750–$3,500
+10–20h
KOL/KOC, affiliate and livestream review
How people are chosen, how they are paid, how it is measured.
one-time
$2,600–$4,400
+15–25h
AI in digital marketing workshop
Half a day for your in-house team, including where AI should not be used.
half day
$1,750
+10h
Agency selection
Brief, pitch process, scoring. MWY takes no commission.
per project
$6,100–$8,800
+35–50h
Digital marketing operating model
What stays in-house, what goes outside, team structure, approval flow, data framework. An 8–12 week project.
per project
$14,000–$28,000
+80–160h
A worked example
A regional brand with two categories, three Vietnamese partners, and quarterly board reporting.
- RetainerAdvisory & oversight, 20 hours, up to 3 partners
- $4,500
- Second categoryIts own funnel, channels and numbers
- +$1,400
- Third partnerAlready in the retainer
- $0
- Board reporting$900 a quarter, spread across three months
- +$300
Quoted at $6,200 a month
About 42 hours of actual work.
Terms
- Term
- 12 months.
- Minimum commitment
- The first 3 months, non-cancellable except for material breach.
- Cancellation
- From month 4, with at least 30 days written notice.
- Payment
- In advance within the first 5 business days of each month. Prices exclude VAT and related taxes.
- Unused hours
- Do not roll over to the following month.
- Results
- We commit to process, measurement and transparent reporting. We do not commit to an absolute revenue figure.
- Independence
- MWY takes no commission from any agency, platform or vendor it recommends. This is written into the contract.
Questions about the fee
Why is there no cheaper package?
A cheaper package would have to cut hours, and fewer hours is not enough to read the numbers and challenge a plan properly. Companies below that budget are better served starting with an assessment.
Do you discount for the first clients?
No. We want the fee on this page to be the real fee, for the first client as much as the twentieth. Our first three clients are asked to sign a clause letting MWY write up the engagement, and may decline with no change in fee.
What happens to unused hours?
They do not roll over. The retainer buys availability and a steady rhythm, not a stock of hours — rolling over turns an advisory relationship into a timesheet.
Do you take commission from agencies or platforms?
No, and it is written into the contract. If you find that we have, you may terminate immediately.
Does the price include tax?
No. Every fee on this page excludes VAT and related taxes. Your accountant should advise on invoicing and tax treatment for a contract with a Vietnamese entity.
Can we remove a module later?
Yes, from month four with 30 days notice. Modules can be added at any time.
Want to run these numbers against your own?
Thirty minutes to look at your numbers together. No fee, no pitch.